.. o with the World Wide Web. However, I have made it number seven to make it clear that I think one should consider selling things on the Internet and the World Wide Web after one has done all the things above. Why? Well, the answer is complex but the best way to put it is, does one consider the telephone the best place to sell things? Probably not. One probably considers the telephone as a tool that allows one to communicate with one’s customer, which in turn helps one sell things. Well, that’s how I think one should consider the WWW.
The technology is different, but before people decide to become customers, they want to know about one, what one does and what one can do for them. Which one can do easily and inexpensively on the WWW? Then one might be able to turn them into customers. 8. To make picture, sound and video available What if one’s widget is great, but people would really love it if they could see it in action? The album is great but with no airplay, nobody knows that it sounds great? A picture is worth a thousand words, but one does not have the space for a thousand words? The WWW allows one to add sound; pictures and short movie files to one’s company’s info if that will serve one’s potential customers. No brochure will do that.
9. To Reach a Highly Desirable Demographic Market The demographic of the WWW user is probably the highest mass-market demographic available. Usually they are college-educated or being college educated, making a high salary or soon to make a high salary. It is no wonder that Wired magazine, the magazine of choice to the Internet community, has no problem getting Lexus and other high-end marketer’s advertising. Even with the addition of the commercial on-line community, the demographic will remain high for many years to come.
10. To Answer Frequently Asked Questions Whoever answers the telephones in one’s organization can tell one that their time is usually spent answering the same questions over and over again. These are the questions customers and potential customers want to know the answer to before they deal with one. Post them on a WWW page and one will have removed another barrier to doing business with one and freed up some time for that harried phone operator. 11.
To Stay in Contact with Salespeople One’s employees on the road may need up-to-the-minute information that will help them make the sale or pull together the deal. If one knows what that information is, one can keep it posted in complete privacy on the WWW. A quick local phone call can keep one’s staff supplied with the most detailed information, without long distance phone bills and tying up the staff at the home office. 12. To Open International Market One may not be able to make sense of the mail, phone and regulation systems in All the potential international markets, but with an e-commerce solution, one can open up a dialogue with international markets as easily as with the company across the street.
As a matter-of-fact, before one goes onto the Web, one should decide how one wants to handle the international business that will come one’s way, because one’s postings are certain to bring international opportunities to one’s way, whether it is part of one’s plan or not. Another added benefit; if one’s company has offices overseas, they can access the home offices information for the price of a local phone call. 13. To Create a 24 Hour Service If one has ever remembered too late or too early to call the opposite coast, one knows the hassle. Not all businesses are on the same schedule. Business is worldwide but one’s office hours aren’t.
Trying to reach Asia or Europe is even more frustrating. However, Web pages serve the client, customer and partner 24 hours a day, seven days a week. No overtime either. It can customize information to match needs and collect important information that will put one ahead of the competition, even before they get into the office. 14. To Make Changing Information Available Quickly Sometimes, information changes before it gets off the press. Now one has a pile of expensive, worthless paper. Electronic publishing changes with one’s needs.
No paper, no ink, no printer’s bill. One can even attach one’s web page to a database, which customizes the page’s output to a database one can change as many times in a day as one needs. No printed piece can match that flexibility. 15. To Allow Feedback from Customers One passes out the brochure, the catalog, and the booklet.
But it doesn’t work. No sales, no calls, no leads. What went wrong? Wrong color, wrong price, wrong market? Keep testing, the marketing books say, and one will eventually find out what went wrong. That’s great for the big boys with deep pockets, but who is paying the bills? One is and one doesn’t have the time or the money to wait for the answer. With a Web page, one can ask for feedback and get it instantaneously with no extra cost. An instant e-mail response can be built into Web pages and can get the answer while its fresh in one’s customers mind, without the cost and lack of response of business reply mail.
Conclusion After detailed analyzing and studying of the effects and benefits of incorporating an e-commerce solution to an existing business, it is clear that an e-commerce solution will benefit the business in every aspect. The implementation of an e-commerce solution will generate a brand new revenue stream, expand the market exposure, and decrease the operation cost. Many Fortune 500 companies, such as Dell Computer Corp., have already adapted e-commerce into their business operation. As I have mentioned earlier, Dell Computer Corp. is currently generating over 1 million dollars in revenues from their web-site.
Many well-known “brick & mortar” businesses are starting to establish their presence on the web. For example, Barnes & Noble Booksellers, the top book retailer in North America has just launched their web-site earlier this year following the success of Amazon.com. Amazon.com, the top book & music seller on the web, has been referred to have one of the most efficient business operation in the world today. Bibliography 1. “E-Commerce Times: Everything You Wanted to Know about Doing Business Online.” E-Commerce Times.
1999. *http://www.ecommercetimes.com*. (9 August 1999). 2. “E-Marketer, Where Business Begins On-line.” E-Marketer. 1999. *http://www.emarkter.com*.
(9 August 1999). 3. “E-Retail, News and Information for Internet Retailers.” E-Retail. 1999. *http://www.eretail.net*. (9 August 1999).
4. “The Electronic Commerce Guide.” Internet.com’s Electronic Commerce Guide. 1999. *http://ecommerce.internet.com*. (9 August 1999). 5. “Forrester Research: Helping Businesses Thrive on Technology Change.” Forrester Research.
1999. *http://www.forrester.com*. (9 August 1999). 6. “Jupiter Communication: Market Research on the Consumer Online Industry.” Jupiter Communication. 1999. *http://www.jup.com*. (9 August 1999).
7. American Electronics Survey. Duncan Group. Wall Street Journal 14 November 1998. 34-34E. 8. Shopping this Holiday Season, Watch out! Sparkman, Guy.
Sun- Sentinal Special edition 23 November 1998. 24. 9. IBM Security Software is hot stuff. Segal, Hy. Byte August 1998.
45-46. 10. Online commerce in he 90s. Are you ready? Thomas, Jan. E-Com September 1998. 34.